This module provides the student with insights into pricing and sales metrics. Prices and how they link to the perception of market value for buyers and sellers is at the core of market exchange. Understanding pricing and linking price policies to sales metrics is a core issue related to marketing and sales management.
The relationship between prices, perception of market value and sales is a precarious one. First, behavioural economics show that a buyer’s conception of price and its relationship to value is not straightforward. Pricing is an important signal for buyers used to sort among exchange offerings. For sales management, practices for price management is an important aspect which links further on to sales metrics and to manage the performance of sales managers.
The objective is that the student after the module possesses the necessary knowledge on:
The objective is that the student after the module possesses the necessary skills in:
The objective is that the student after the module possesses the necessary competences in:
For information see § 17.
|Danish title||Prissætning og salgsmetrik|
|Language of instruction||English|
|Location of the lecture||Campus Aalborg|
|Responsible for the module|
|Study Board||Study Board of Business Economics|
|Department||AAU Business School|
|Faculty||The Faculty of Social Sciences|