Pricing, Sales Metrics and the Marketing Ecosystems

2020/2021

Content, progress and pedagogy of the module

In this module the student will in groups explore a realtime and concrete problem within pricing, sales metrics and the marketing ecusystem of their own choice. During the module the student will learn to methodologically and theoretically identify and anayse vital element of modern business operations. The group will be assigned a supervisor who will support the group during the project work from problem identification toideas on how conclusions reached can be implemented. 

Learning objectives

Knowledge

The objective is that the student after the module possesses the necessary knowledge on:

  • how teams are formed and how they function theoretically and practically.
  • central problems as they are identified within the academic community related to marketing and sales.
  • how different contexts influence problems within sales and marketing and include this knowledge in exploring a problem.

Skills

The objective is that the student after the module possesses the necessary skills in:

  • taking part in interpersonal processes within sales and marketing with the purpose of analysing, understanding, and solving central problems.
  • applying team-based models and procedures for engaging in interpersonal work contexts.
  • identifying relevant sales and marketing-related problems and developing suggested solutions to these on the basis of scientific analyses.

Competences

The objective is that the student after the module possesses the necessary competences in:

  • engaging peers professionally in marketing and sales-related work tasks that span across multiple disciplines.
  • relating, versionalize and link research questions and issues to central problems as they are identified within the academic community related to marketing and sales.
  • taking into consideration how the empirical and theoretical context shapes the formulation, exploration and analyses of problematics related to marketing and sales. Furthermore, be able to reflect upon how this shapes the management of the project.

Type of instruction

For information see §17.

Exam

Exams

Name of examPricing, Sales Metrics and the Marketing Ecosystem
Type of exam
Oral exam based on a project
Group examination with max. 6 students.
ECTS20
Assessment7-point grading scale
Type of gradingInternal examination
Criteria of assessmentThe criteria of assessment are stated in the Examination Policies and Procedures

Facts about the module

Danish titlePrissætning, salgsmetrik og økosystemer
Module codeKAMAR20206
Module typeProject
Duration1 semester
SemesterSpring
ECTS10
Language of instructionEnglish
Location of the lectureCampus Aalborg
Responsible for the module

Organisation

Study BoardStudy Board of Business Economics
DepartmentDepartment of Business and Management
FacultyThe Faculty of Social Sciences