In this module the student will in groups explore a realtime and concrete problem within pricing, sales metrics and the marketing ecusystem of their own choice. During the module the student will learn to methodologically and theoretically identify and anayse vital element of modern business operations. The group will be assigned a supervisor who will support the group during the project work from problem identification toideas on how conclusions reached can be implemented.
The objective is that the student after the module possesses the necessary knowledge on:
The objective is that the student after the module possesses the necessary skills in:
The objective is that the student after the module possesses the necessary competences in:
For information see §17.
|Name of exam||Pricing, Sales Metrics and the Marketing Ecosystem|
|Type of exam|
Oral exam based on a projectGroup examination with max. 6 students.
|Assessment||7-point grading scale|
|Type of grading||Internal examination|
|Criteria of assessment||The criteria of assessment are stated in the Examination Policies and Procedures|
|Danish title||Prissætning, salgsmetrik og økosystemer|
|Language of instruction||English|
|Location of the lecture||Campus Aalborg|
|Responsible for the module|
|Study Board||Study Board of Business Economics|
|Department||AAU Business School|
|Faculty||The Faculty of Social Sciences|