The purpose of this module is to give the student an understanding of the different theoretical views of international business strategy.
The module examines the contextual, industrial/sectoral, organisational and managerial issues associated with strategic gap, strategic fit and strategic choice of multinational enterprises (MNEs). These inform the development and implementation of MNE strategies in the global marketplace helping MNEs to adapt, innovate, legitimise and develop competitive advantage in the process of their internationalisation.
The objective is that the student after the module possesses the necessary knowledge on:
The objective is that the student after the module possesses the necessary skills in:
The objective is that the student after the module possesses the necessary competences in:
For information see § 17.
Danish title | International strategisk ledelse |
Module code | KAINB20203 |
Module type | Project |
Duration | 1 semester |
Semester | Autumn
|
ECTS | 5 |
Language of instruction | English |
Location of the lecture | Campus Aalborg |
Responsible for the module |
Study Board | Study Board of Business Economics |
Department | AAU Business School |
Faculty | The Faculty of Social Sciences |