Scientific challenges in Marketing and Sales

2025/2026

Content, progress and pedagogy of the module

The purpose of this module is to allow students a unique opportunity to explore and conduct academic work. The module aims at students who want to test and extend the boundaries of marketing and sales, expand their knowledge, competences, and skills in a research setting. The research nature of this module provides an opportunity to better prepare students for the master’s thesis writing. 

The module result in a written product where the student(s) explicate the knowledge, skills, and competencies acquired. The written product can either be in the format of a project or a research article. The student is appointed a supervisor, who will assist students by providing advice and suggestions throughout the preparation of the written product.

Learning objectives

Knowledge

The objective is that the student after the module possesses the necessary knowledge on:

  • a relevant and contemporary scientific issue within Marketing and/or Sales.
  • how to apply relevant methods to analyse the chosen scientific issue theoretically and practically.
  • how to plan, execute, and manage a research process that leads to a research article. 

Skills

The objective is that the student after the module possesses the necessary skills in:

  • framing and analysing a relevant and contemporary scientific issue within Marketing and/or Sales.
  • applying relevant scientific theories and methods to address the investigated scientific problem.
  • constructing rigorous arguments about how the empirical and/or theoretical findings adds to the Marketing and/or Sales domain.

Competences

The objective is that the student after the module possesses the necessary competences in:

  • accessing relevant and contemporary Marketing and/or Sales literature in a structured way.
  • presenting and discussing scientific literature and data in accordance with the relevant scientific principles.
  • applying relevant knowledge, theories, and skills in Marketing and/or Sales to be able to analyse, conceptualize and discuss the issues addressed in the article, and engage in a scientific discussion.

Type of instruction

For information see § 17.

Exam

Exams

Name of examScientific challenges in Marketing and Sales
Type of exam
Oral exam based on a project
ECTS20
Permitted aidsInformation about aids will be specified in the course description.
Assessment7-point grading scale
Type of gradingInternal examination
Criteria of assessmentThe criteria of assessment are stated in the Examination Policies and Procedures
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Facts about the module

Danish titleVidenskabelige problemstillinger inden for marketing og salg
Module codeKAMAR202520
Module typeProject
Duration1 semester
SemesterAutumn
ECTS20
Language of instructionEnglish
Location of the lectureCampus Aalborg
Responsible for the module
Used in

Organisation

Education ownerMaster of Science (MSc) in Economics and Business Administration
Study BoardStudy Board of Economics and Business Administration
DepartmentAalborg University Business School
FacultyFaculty of Social Sciences and Humanities

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