Pricing

2025/2026

Content, progress and pedagogy of the module

In this module, students learn about pricing. During the lecture, students learn to methodically and theoretically identify and analyze key elements of pricing. In the project, students deal with a problem in the business world and apply the theoretical content.

Learning objectives

Knowledge

The aim is for the student to have the necessary knowledge after the module about:

  • Pricing.
  • Understand and identify pricing principles and effects.
  • and how these relate to pricing in practice.

Skills

The aim is that on completion of the module students will have the necessary skills to

  • understand the link between corporate objectives, customer behavior and pricing policy.
  • discuss theoretical and practical aspects of pricing from a management perspective.

Competences

The aim is for students to have the necessary skills after the module in:

  • Analyzing and evaluating pricing strategies.
  • Designing an appropriate pricing policy based on a business case.
  • Linking pricing and value creation.

Type of instruction

For information see § 17.

Exam

Exams

Name of examPricing
Type of exam
Oral exam based on a project
Group examination with max. 5 students. The student may also choose to write the project alone.
ECTS15
Permitted aidsAids are specified in the course description.
Assessment7-point grading scale
Type of gradingInternal examination
Criteria of assessmentThe criteria of assessment are stated in the Examination Policies and Procedures

Facts about the module

Danish titlePrisfastsættelse
Module codeKAMAR20251
Module typeProject
Duration1 semester
SemesterSpring
ECTS15
Language of instructionEnglish
Location of the lectureCampus Aalborg
Responsible for the module

Organisation

Education ownerMaster of Science (MSc) in Economics and Business Administration
Study BoardStudy Board of Economics and Business Administration
DepartmentAalborg University Business School
FacultyFaculty of Social Sciences and Humanities