Content, progress and pedagogy of the module

The business collaboration is a business-related process, where the student applies their knowledge of core areas within marketing and sales.

The business collaboration results in a written report in which the student articulates the knowledge, skills, and competencies acquired through the collaboration and combines this with the latest knowledge on the chosen topic through a thorough literature review.

Throughout the module, the student works on identifying, investigating, analyzing, and reflecting on a self-chosen issue closely related to core areas within marketing and sales, which the student finds relevant and interesting to explore. A supervisor will be assigned to the student.

Learning objectives

Knowledge

The objective is that the student after the module possesses the necessary knowledge on:

• how organisations apply principles from the master programme discipline in practice.
• practical issues within master programme issues
• contemporary research in the chosen topic.

Skills

The objective is that the student after the module possesses the necessary skills in:

• applying relevant knowledge and skills in practice to identify and solve specific master programme – related tasks in collaboration with external partners.
• critically thinking and reflecting on practice to connect theory and practice, including how principles from the master programme disciplines can be applied in practice.
• selecting and applying relevant theories for understanding and analysing specific master programme – related problems.

Competences

The objective is that the student after the module possesses the necessary competences in:

• converting practical experiences performed during the business cooperation into learning and new knowledge.
• combining theory and practice to solve master programme-related tasks.

Type of instruction

For information see § 17.

Exam

Exams