Content, progress and pedagogy of the module

The module offers the student the possibility to explore academic challenges within marketing. During the module the student will learn how to plan, manage and conduct a project where a marketing research topic of his/her own choice is analysed and discussed.

During the module the student will – with the support of an advisor – be able to apply relevant scientific theories, models, and methods on empirical and/or theoretical within a specific subject area. Furthermore, be able to analyse, discuss and present central findings to a different recipients.

Learning objectives

Knowledge

The objective is that the student after the module possesses the necessary knowledge on:

• different learning styles and their impact on individual and team-based knowledge generation.
• central problems as they are identified within the academic community related to marketing and sales.
• the role of empirical and theoretical context for formulating, exploring and analysing problematics related to marketing and sales.

Skills

The objective is that the student after the module possesses the necessary skills in:

• describing and comparing different learning styles and their benefits and drawbacks for engaging in interpersonal work contexts.
• identifying and analysing theoretical and/or practical problematics related to marketing and sales.
• mastering abilities to identify how empirical and theoretical context impacts on formulating, exploring and analysing problematics related to marketing and sales.

Competences

The objective is that the student after the module possesses the necessary competences in:

• taking responsibility for own learning and for conveying learning to a team and being able to engage peers professionally in marketing and sales related work tasks that spans across multiple disciplines.
• relating, versionalisng and linking research questions and issues to central problems as they are identified within the academic community related to marketing and sales.
• taking into consideration in their work the role of empirical and theoretical context for formulating, exploring and analysing problematics related to marketing and sales.

Type of instruction

For information see §17.

Exam

Exams