Mobilities: Policy, Branding and Place Management

2025/2026

Recommended prerequisite for participation in the module

The course module adds to integrated design knowledge obtained in 1st semester of the Master’s program in Urban Design engineering. Therefore, the student is recommended to have knowledge, skills and competencies within the urban design and engineering field corresponding to the completion of the MSc01 level at the Urban Design Engineering education.

Content, progress and pedagogy of the module

The objective is to strengthen the student’s ability to comprehend place theory, management, branding and policymaking in relation to the new mobilities turn. This includes studies in place and mobilities theories.

Students who complete the module:

Learning objectives

Knowledge

  • Must have knowledge of theories and methods in the field of place development, management, branding and policymaking in relation to the new mobilities turn theories
  • Must have knowledge of the relationships between place and mobilities
  • Must have knowledge of the strengths and weaknesses of methods and tools, both digital and analouge related to place management and mobilities

Skills

  • Must be able to apply mobilities relevant scientific theories and methods related to place policy, branding and management
  • Must be able to evaluate, on the basis of state-of-the-art theories, both private and public sector mobility policies, plans, programmes and strategies relevant to place management
  • Must be able to independently prepare policies, plans, programmes and strategies in a relation to a mobilities orientated place understanding

Competences

  • Must be able to professionally communicate results and concepts related to place policy, branding and management relevant to mobilities study
  • Must be able to work in cross-disciplinary contexts in the field of place and mobilities
  • Must have the necessary competencies in developing models and concepts that capture the relationships between place development and mobilities turn theories

Type of instruction

Lectures supplemented with seminars, field trips, study circles and workshops.

Exam

Exams

Name of examMobilities: Policy, Branding and Place Management
Type of exam
Active participation/continuous evaluation
Reexamination: Written or oral exam
ECTS5
Permitted aidsSee semester description
AssessmentPassed/Not Passed
Type of gradingInternal examination
Criteria of assessmentThe criteria of assessment are stated in the Examination Policies and Procedures

Facts about the module

Danish titleMobiliteter: Politik, branding og ledelse
Module codeAODMM2K222
Module typeCourse
Duration1 semester
SemesterSpring
ECTS5
Language of instructionEnglish
Location of the lectureCampus Aalborg
Responsible for the module

Organisation

Study BoardStudy Board of Architecture and Design
DepartmentDepartment of Architecture, Design and Media Technology
FacultyThe Technical Faculty of IT and Design