Strategy and Business in Services


Content, progress and pedagogy of the module

The purpose of this module is to provide advanced knowledge of theories and methodological tools to analyse and define appropriate and innovative strategies and business plans for service companies. The module will focus on various strategic approaches and theories of entrepreneurship with an emphasis on innovative business models for product-service systems. Theories and methodological tools will be applied to specific cases.

Learning objectives


Students who complete the course module will obtain:

  • knowledge about theories and methods for business ideation and development
  • knowledge about theories of strategy, innovation and entrepreneurship
  • Knowledge about the key linkages between the different theories and how they impact the practical execution of entrepreneurial projects


Students who complete the course module will be able to:

  • appropriately and critically apply frameworks and methods from strategy, innovation management and business development to a variety of contexts
  • combine previous knowledge on service systems and related technology with the financial, economic, organizational and business aspects of service design


Students who complete the course module will be able to:

  • appropriately select, define and execute business models in relation to different services
  • select and use creative and design-driven perspectives to manage innovative services, all the way up to the development of appropriate strategy and business plans

Type of instruction

See general description of the types of instruction described in § 17.



Name of examStrategy and Business in Services
Type of exam
Written or oral exam
Permitted aids
With certain aids:
See semester description.
Assessment7-point grading scale
Type of gradingInternal examination
Criteria of assessmentThe criteria of assessment are stated in the Examination Policies and Procedures

Facts about the module

Danish titleStrategi og forretning i servicesektoren
Module codeMSNSSDM3233
Module typeCourse
Duration1 semester
Language of instructionEnglish
Location of the lectureCampus Copenhagen
Responsible for the module


Education ownerMaster of Science (MSc) in Service Systems Design
Study BoardStudy Board of Media Technology
DepartmentDepartment of Architecture, Design and Media Technology
FacultyThe Technical Faculty of IT and Design