Technological and Organizational Trends in Service Design


Recommended prerequisite for participation in the module

The module adds to the knowledge obtained in the 1st semester.

Content, progress and pedagogy of the module

The objective of this module is to introduce the concept of infrastructure management from two perspectives: one looking at the technological trends supporting services and one looking at the organizational and communicational side of services. In this module, the students will explore the possible configurations of distributed systems, analyzing their different components and their impact on the way services are designed. In addition, the organizational side of service dimension will be considered, particularly by examining distributed systems as a consolidated way to organise production processes and to support service-centered communication.

Key related themes related to current technological and organizational trends will also be analyzed.

Learning objectives


Students who complete the course module will obtain the following qualifications:

  • Understand the key technologies behind social networking, search engines, organisation of content and user-generated tagging
  • Understand the IT infrastructure needed to support living services
  • Understand the concepts of ”service architecture”
  • Analyse, explain and discuss methods for managing systemic components of services: user involvement, complex interaction among the stakeholders, including the technological ones, context of use, etc.
  • Analyse drivers and barriers for introduction of new ICT services from a technology, user, organizational and market perspective
  • Understand the concept of modularisation of products and services
  • Understand and explain the potential benefits of modularisation, in respect to personalisation of service
  • Apply techniques and tools to control key technologies and processes behind social networking, search engines, organisation of content, user-generated tagging and other communication platforms as key components of services



Students who complete the course module will obtain the following qualifications:

  • Classify services and outline the requirements that a given service imposes on networks and terminals (analysis)
  • Understand and apply user-centred service development and stakeholder analysis in setting up the requirements specification for a service
  • Be able to analyse and evaluate various dimensions of modular products and services
  • Be able to position modular products and services in a specific business context (analysis).
  • Be able to apply different concepts and theories to specific cases


Students who complete the course module will obtain the following qualifications:

  • Analyse and design (synthesis) a realistic ICT or physical service (on a conceptual level) to address an identified user need and discuss the service architecture needed to realise the proposed service
  • Demonstrate understanding through application in exercises and cases of:
    • Various key technological components of products and services
    • Various organizations characterized by differences in maturity and size

Type of instruction

See general description of the types of instruction described in § 17.



Name of examTechnological and Organizational Trends in Service Design
Type of exam
Written or oral exam
Permitted aids
With certain aids:
See semester description.
Assessment7-point grading scale
Type of gradingInternal examination
Criteria of assessmentThe criteria of assessment are stated in the Examination Policies and Procedures

Facts about the module

Danish titleTeknologiske og organisatoriske trends i service design
Module codeMSNSSDM2202
Module typeCourse
Duration1 semester
Language of instructionEnglish
Location of the lectureCampus Copenhagen
Responsible for the module


Education ownerMaster of Science (MSc) in Service Systems Design
Study BoardStudy Board of Media Technology
DepartmentDepartment of Architecture, Design and Media Technology
FacultyThe Technical Faculty of IT and Design