Visualizing and Prototyping for Service Design


Content, progress and pedagogy of the module

The module will introduce visualization and prototyping as two key competences to better understand, represent, and
communicate service systems. Different techniques will be presented in workshop settings, allowing the exploration of the
approaches and their benefits in different phases of the design process and in different contexts (analog/live and

Learning objectives


Students who complete the course module will obtain:

  • knowledge about different visualization theories and techniques to analyse and represent services

  • knowledge about different digital and physical prototyping techniques and processes


Students who complete the course module will be able to:

  • design and use a visual artefact to engage with the different stakeholders of a complex service system

  • plan, execute and evaluate a prototyping process, including interactive and digital prototypes


Students who complete the course module will be able to:

  • materialise service touch-points and to create tangible service representations

  •  apply various visualisation techniques according to the specific system and context under analysis

Type of instruction

See general description of the types of instruction described in § 17.



Name of examVisualizing and Prototyping for Service Design
Type of exam
Written exam
Permitted aids
With certain aids:
See semester description.
Assessment7-point grading scale
Type of gradingInternal examination
Criteria of assessmentThe criteria of assessment are stated in the Examination Policies and Procedures

Facts about the module

Danish titleVisualisering og prototyping til service design
Module codeMSNSSDM1234
Module typeCourse
Duration1 semester
Language of instructionEnglish
Location of the lectureCampus Copenhagen
Responsible for the module


Education ownerMaster of Science (MSc) in Service Systems Design
Study BoardStudy Board of Media Technology
DepartmentDepartment of Architecture, Design and Media Technology
FacultyThe Technical Faculty of IT and Design