Designing Product Service Systems


Content, progress and pedagogy of the module

This module will introduce design thinking and service design and provide knowledge and methodological tools to analyse existing services and to develop new services. The course will provide an overview of analytical methods to understand and integrate user’s needs, design methods to control and organise time and interaction-based elements of a services and representation techniques that can be used to communicate with the various actors involved in a service system.

Learning objectives


Students who complete the module will obtain the following qualifications:

  • Understand the foundations of design thinking as a learning approach
  • Understand the nature and characteristics of services
  • Understand and be able to explain differences and analogies between products and services in relation to the design process
  • Understand the structure of a service in relation to its time, experience and interaction factors
  • Understand the nature and characteristics of the interaction between service providers, technologies and users in a service encounter



Students who complete the module will obtain the following qualifications:

  • Capability to apply the design thinking approach to real problems
  • Capability to apply adequate analytical and interpretation tools to integrate users’ needs and support users’ participation in the design process
  • Ability to design a service, its structure, components and actors (synthesis)
  • Ability to organise sets of operations, sequence of events, interactions and material evidences in a service (synthesis)
  • Capability to apply adequate representation techniques to communicate the structure of the service to people with different knowledge and technical/cultural background


Students who complete the module will obtain the following qualifications:

  • Ability to select and apply an appropriate approach to the analysis and the design of a service.

Type of instruction

See general description of the types of instruction described in § 17.



Name of examDesigning Product Service Systems
Type of exam
Oral exam based on a project
Permitted aids
With certain aids:
See semester description.
Assessment7-point grading scale
Type of gradingInternal examination
Criteria of assessmentThe criteria of assessment are stated in the Examination Policies and Procedures

Facts about the module

Danish titleDesign af produkt-servicesystemer
Module codeMSNSSDM1203
Module typeCourse
Duration1 semester
Language of instructionEnglish
Location of the lectureCampus Copenhagen
Responsible for the module


Education ownerMaster of Science (MSc) in Service Systems Design
Study BoardStudy Board of Media Technology
DepartmentDepartment of Architecture, Design and Media Technology
FacultyThe Technical Faculty of IT and Design