Market Communication in Tourism
2024/2025
Content, progress and pedagogy of the module
The module comprises a course in market communication in tourism.
Learning objectives
Knowledge
- of theories and concepts in the area of market communication in tourism
- of traditional and digital approaches to communication in tourism
- of different types of market communication and destination branding strategies.
Skills
- in identifying and critically discussing debates within the field of market communication and destination branding
- in selecting and applying relevant conceptual and methodological tools for the analyses of market communication and destination branding in digital as well as non-digital contexts
- in producing critical and creative analyses of market communication and destination branding
- in discussing how digitalization influences market communication in tourism.
Competences
- in analysing market communication and destination branding
- in evaluating the relevance, integrity and usefulness of traditional as well as digital approaches within market communication in tourism
- in independently continuing own competency development within the area of market communication and destination branding.
Type of instruction
Type of instruction is described in § 17 in the curriculum.
Exam
Exams
| Name of exam | Market Communication in Tourism |
| Type of exam | Written exam
The examination is a take-home assignment given by the examiner on
the basis of the curriculum of the module.
The assignment paper must be prepared individually and must not exceed 8 pages. The assignment paper will be evaluated by an internal examiner. |
| ECTS | 5 |
| Permitted aids | All written and all electronic aids
The use of generative AI is allowed, including for re-writing
text. |
| Assessment | 7-point grading scale |
| Type of grading | Internal examination |
| Criteria of assessment | The criteria of assessment are stated in the Examination Policies and Procedures |
Facts about the module
| Danish title | Markedskommunikation i turisme |
| Module code | KATOU2303 |
| Module type | Course |
| Duration | 1 semester |
| Semester | Autumn
|
| ECTS | 5 |
| Language of instruction | English |
| Empty-place Scheme | Yes |
| Location of the lecture | Campus Aalborg, Campus Copenhagen |
| Responsible for the module |
Organisation
| Education owner | Master of Arts (MA) in Tourism |
| Study Board | Study Board of International and Cross‐Cultural Studies |
| Department | Department of Culture and Learning |
| Faculty | Faculty of Social Sciences and Humanities |
