Market Communication in Tourism

2024/2025

Content, progress and pedagogy of the module

The module comprises a course in market communication in tourism.

Learning objectives

Knowledge

  • of theories and concepts in the area of market communication in tourism
  • of traditional and digital approaches to communication in tourism
  • of different types of market communication and destination branding strategies.

Skills

  • in identifying and critically discussing debates within the field of market communication and destination branding
  • in selecting and applying relevant conceptual and methodological tools for the analyses of market communication and destination branding in digital as well as non-digital contexts
  • in producing critical and creative analyses of market communication and destination branding
  • in discussing how digitalization influences market communication in tourism.

Competences

  • in analysing market communication and destination branding
  • in evaluating the relevance, integrity and usefulness of traditional as well as digital approaches within market communication in tourism
  • in independently continuing own competency development within the area of market communication and destination branding.

Type of instruction

Type of instruction is described in § 17 in the curriculum.

Exam

Exams

Name of examMarket Communication in Tourism
Type of exam
Written exam
The examination is a take-home assignment given by the examiner on the basis of the curriculum of the module.

The assignment paper must be prepared individually and must not exceed 8 pages.

The assignment paper will be evaluated by an internal examiner.
ECTS5
Permitted aids
All written and all electronic aids
The use of generative AI is allowed, including for re-writing text.
Assessment7-point grading scale
Type of gradingInternal examination
Criteria of assessmentThe criteria of assessment are stated in the Examination Policies and Procedures

Facts about the module

Danish titleMarkedskommunikation i turisme
Module codeKATOU2303
Module typeCourse
Duration1 semester
SemesterAutumn
ECTS5
Language of instructionEnglish
Empty-place SchemeYes
Location of the lectureCampus Aalborg, Campus Copenhagen
Responsible for the module

Organisation

Education ownerMaster of Arts (MA) in Tourism
Study BoardStudy Board of International and Cross‐Cultural Studies
DepartmentDepartment of Culture and Learning
FacultyFaculty of Social Sciences and Humanities