Market Communication in Tourism
2024/2025
Content, progress and pedagogy of the module
Learning objectives
Knowledge
- of theories and concepts in the area of market communication in tourism
- of traditional and digital approaches to communication in tourism
- of different types of market communication and destination branding strategies.
Skills
- identifying and critically discussing debates within the field of market communication and destination branding
- selecting and applying relevant conceptual and methodological tools for the analyses of market communication and destination branding
- producing critical and creative analyses of market communication and destination branding
- delivering a well-structured oral presentation.
Competences
- analysing market communication and destination branding
- reflecting on market communication and destination branding
- independently continuing own competency development within the area of market communication and destination branding
Type of instruction
Type of instruction is described in § 17 in the curriculum.
Exam
Exams
| Name of exam | Market Communication in Tourism |
| Type of exam | Written and oral exam
An internal portfolio and oral examination in: Market Communication
in Tourism ( Markedskommunikation i turisme).
The examination will take the form of a conversation between the students, the examiner and the internal examiner on the basis of the portfolio and oral presentation prepared by the group. The portfolio and oral examination must be prepared in groups of minimum 2 and maximum 5 students. The portfolio and oral examination will be viewed as the joint responsibility of the group. The portfolio submission consists of a written submission and an oral presentation addressing a number of module-oriented questions set by the examiner. The written submission must not exceed 3 pages per student. Students will receive feedback on their portfolio during the module. The portfolio is the basis for examination and assessment, and one combined grade will be awarded for the portfolio submission and the oral performance. Duration of oral examination: 10 minutes per student and 10 minutes per group for grading and feedback. Re-examinations will be held according to the rules in force on group examinations as stipulated in the Examination Order. |
| ECTS | 5 |
| Permitted aids | All written and all electronic aids |
| Assessment | 7-point grading scale |
| Type of grading | Internal examination |
| Criteria of assessment | The criteria of assessment are stated in the Examination Policies and Procedures |
Facts about the module
| Danish title | Markedskommunikation i turisme |
| Module code | KATOU203 |
| Module type | Course |
| Duration | 1 semester |
| Semester | Autumn
|
| ECTS | 5 |
| Language of instruction | English |
| Empty-place Scheme | Yes |
| Location of the lecture | Campus Aalborg, Campus Copenhagen |
| Responsible for the module |
Organisation
| Study Board | Study Board of International and Cross‐Cultural Studies |
| Department | Department of Culture and Learning |
| Faculty | Faculty of Social Sciences and Humanities |
