Content, progress and pedagogy of the module

In this module, students learn about pricing. During the lecture, students learn to methodically and theoretically identify and analyze key elements of pricing. In the project, students deal with a problem in the business world and apply the theoretical content.

Learning objectives

Knowledge

The aim is for the student to have the necessary knowledge after the module about:

• Pricing.
• Understand and identify pricing principles and effects.
• and how these relate to pricing in practice.

Skills

The aim is that on completion of the module students will have the necessary skills to

• understand the link between corporate objectives, customer behavior and pricing policy.
• discuss theoretical and practical aspects of pricing from a management perspective.

Competences

The aim is for students to have the necessary skills after the module in:

• Analyzing and evaluating pricing strategies.
• Designing an appropriate pricing policy based on a business case.
• Linking pricing and value creation.

Type of instruction

For information see § 17.

Exam

Exams