Content, progress and pedagogy of the module

The module “Retailing" focuses on concepts, theories and models from the field of consumer-oriented retailing both offline and online such as groceries stores, but also online shops or online marketplaces. The module covers strategic aspects of retail management and operational aspects. The module fosters a deep understanding of current challenges in the retail landscape and equips students with the skills to analyse, plan, design and execute marketing activities.

Learning objectives

Knowledge

The objective is that the student after the module possesses the necessary knowledge on:

• relevant concepts, theories and models in retail management
• the strategic and operational aspects of retailing
• how to plan, execute and manage retail processes

Skills

The objective is that the student after the module possesses the necessary skills in:

• identifying and framing relevant question related to retail management
• critically analysing key concepts in retailing
• discussing theoretical and practical aspects of retailing from a management perspective

Competences

The objective is that the student after the module possesses the necessary competences in:

• developing an appropriate concept for a retailer based on a business case
• applying relevant knowledge, theories and skills to be able to analyse, conceptualize and discuss challenges related to retail management

Exam

Exams