Content:
Firms face a variety of marketing challenges as diverse as identifying promising target groups, continuous development of their offers, strategically designing their sales channels, and managing cross-departmental integration. In the marketing project, selected real-life problems will be focused and dealt with in-depth; that is, students work in their project on solving a business problem.
Progress:
We expect students to develop specific knowledge on and become familiar with the problem under investigation. They will analyse it through critical thinking and original research. We also seek students to become better versed in identifying relevant theoretical concepts and theories as well as applying them to a practical problem.
Pedagogy:
Students learn via self-study knowledge about the problem at hand. Furthermore, they will receive knowledge and training to facilitate the project work and writing. The focus lies on students analysing and working on a specific real-life problem.
The objective is that the student after the module possesses the necessary knowledge on:
The objective is that the student after the module possesses the necessary skills in:
The objective is that the student after the module possesses the necessary competences in:
Building independently a knowledge base for a specialized topic, allowing for subsequent inquiry into that topic.
Name of exam | Marketing Project |
Type of exam | Oral exam based on a project
Group examination with max. 6 students |
ECTS | 10 |
Assessment | 7-point grading scale |
Type of grading | Internal examination |
Criteria of assessment | The criteria of assessment are stated in the Examination Policies and Procedures |
Danish title | Markedsføringsprojekt |
Module code | KAMAR202216 |
Module type | Project |
Duration | 1 semester |
Semester | Autumn
|
ECTS | 10 |
Language of instruction | English |
Location of the lecture | Campus Aalborg |
Responsible for the module |
Education owner | Master of Science (MSc) in Economics and Business Administration |
Study Board | Study Board of Economics and Business Administration |
Department | Aalborg University Business School |
Faculty | Faculty of Social Sciences and Humanities |