Content, progress and pedagogy of the module

In this module, the student will individually or in groups select an authentic problem of their choice related to customer behaviour, customer value and/or sales management that they wish to examine in detail and write a project report.

The purpose of the module is to provide students with the opportunity to put the theoretical knowledge from previous modules into practice.

Learning objectives

Knowledge

The objective is that the student after the module possesses the necessary knowledge on:

• central problems as they are identified within the academic community related to marketing and sales.
• the role of empirical and theoretical context for formulating, exploring and analysing problematics related to marketing and sales.

Skills

The objective is that the student after the module possesses the necessary skills in:

• identifying and analysing theoretical and/or practical problems related to marketing and sales.
• mastering abilities to identify how empirical and theoretical context impacts on formulating, exploring and analyzing problematics related to marketing and sales. Futhermore, use these skills in the management of the project.

Competences

The objective is that the student after the module possesses the necessary competences in:

• being able to relate and link research questions and issues to central problems as they are identified within the academic community related to marketing and sales.
• taking into consideration in their work the role of empirical and theoretical context for formulating, exploring and analysing problems related to marketing and sales.

Type of instruction

For information see § 17.

Exam

Exams