Pricing, Sales Metrics and the Marketing Ecosystems


Content, progress and pedagogy of the module

In this module the student will explore realtime concrete problems within pricing, sales metrics and the marketing ecosystem of case companies. During the module the student will learn to methodologically and theoretically identify and analyse vital elements of modern business operations.

The student will gain insights into pricing and sales metrics and how they link to the perception of market value for buyers and sellers at the core of market exchanges

Within marketing ecosystems and networks are central. The student will learn how ecosystems are comprised of institutions, resources, delivery services and supply chains. How these elements interact, and drive competitiveness is central to sales and marketing.

Learning objectives


The objective is that the student after the module possesses the necessary knowledge on:

  • defining what marketing ecosystems are and what the components of different types of ecosystems.
  • how to map ecosystems.
  • identifying pricing principles, practices and effects.
  • sales metric principles and how they link to pricing and price practices.


The objective is that the student after the module possesses the necessary skills in:

  • describing and defining different types of eco-systems in marketing.
  • mapping dependencies and power between different actors in ecosystems.
  • linking customer behavior and price policies and developing differentiated price range.
  • discussing theoretical and practical aspects of pricing from a management perspectival linking these to sales performance management.


The objective is that the student after the module possesses the necessary competences in:

  • analysing and evaluating supply- and value chain eco-systems.
  • designing an adequate pricing policy on the basis of a business case.
  • linking pricing and value creation.

Type of instruction

For information see §17.



Name of examPricing, Sales Metrics and the Marketing Ecosystem
Type of exam
Oral exam based on a project
Group examination with max. 4 students.
Assessment7-point grading scale
Type of gradingInternal examination
Criteria of assessmentThe criteria of assessment are stated in the Examination Policies and Procedures

Facts about the module

Danish titlePris, måling og økosystemer i salg og marketing
Module codeKAMAR202016
Module typeProject
Duration1 semester
Language of instructionEnglish
Location of the lectureCampus Aalborg
Responsible for the module


Education ownerMaster of Science (MSc) in Economics and Business Administration
Study BoardStudy Board of Economics and Business Administration
DepartmentAalborg University Business School
FacultyFaculty of Social Sciences and Humanities