Experience Design in Media Arts Cultures: From Concept To Production


Content, progress and pedagogy of the module

During the project module the students will work with the development of experience design concepts (and prototypes) in media arts cultures, which will be focused on the 1 semester's identification of problems and relevant areas of attention within the field of media arts cultures - aesthetically, politically, socially, institutionally.

The module will enable the student to develop a theoretical and critical discourse analysing experience design processes, and use design-based methodologies to address problems within the field of media arts cultures.

During the semester, the students will be analyzing different examples of experience designs (or designs aimed for public use and consumption) and their contexts to develop a critical perception skills and engage in critical discourses; furthermore,students will be asked to engage in constructing their own experience design processes, whereby the acquisition of imaginative and visionary competencies are in focus.

Courses and teaching activities may be offered within in the following areas:

  • Media Art in (Design) Context - Theories, Histories, Practices, Contexts
  • Methods of Critical Making & Cultural Entrepreneurship
  • Methods of Creative Making

2nd semester project module "Experience Design in Media Arts Cultures" will prepare the student for 3rd semester’s theme of media creation and 4th semester’s master's thesis. The student must be able to reflect on the content of the module relative to the methodologies and theories of the field.

Professional guidance in problem-based learning will be offered in connection with the courses offered to support the project module.

Learning objectives


  • Theories and practices of design technologies
  • Principles and methods of collaborative and complex design processes
  • Theories of experience design in media art cultures
  • Methods of testing and evaluating design processes
  • Scientific methods and theories of the field of design and media arts cultures.


  • To use and operationalize theories of design in media art cultures
  • To use experience design technologies in design processes
  • To use technologies in testing and evaluating experience design
  • To argue future cultural and innovative potential of practices in media art cultures
  • To use technologies in communicating and disseminating media art cultures
  • To analyse, operationalize and implement experience design in media art cultures.


  • To use knowledge about media art cultures to produce experience design for media art contexts
  • based on systematic -analytical and creative synthesizing processes
  • To evaluate the theoretical and practical problems in the production process, and to select and
  • justify appropriate design and development methods
  • Reflect on the content of the module using the theory and practices of media art cultures and scientific methodology
  • To identify own learning needs and structure own learning in relation to the subject area of
  • Experience Design in Media Art Cultures
  • To lead, manage and facilitate collaborative and complex design processes.



Name of examExperience Design in Media Arts Cultures: From Concept To Production
Type of exam
Oral exam based on a project
Oral exam based on a project
Oral exam based on a written project-paper/report
The examination is conducted as a conversation between the student (s), the examiner and the external examiner based on a project-paper /report prepared by the student(s).
The exam must document that the student meets the learning goals of the module.
The project report/written work will be considered the shared responsibility of the group.

The project-paper/ report must not exceed 15 pages per. students, and if written individually it must not exceed 20 pages (page count is based on ‘normal page = 2400 strokes (signs and blanks)/page including all notes, however bibliography and appendices are not included in the page count)

Duration of examination: 20 minutes per student and 10 minutes per group for assessment and announcement of result, although no longer than a total of two hours. 30 minutes in total for individual examinations.
At oral group examinations, the examination must be conducted in such a way that individual assessment of each individual student’s performance is ensured.

Individual grades are given to the students based on an overall evaluation of the combined work by the students in 1) the project, 2) the written work and 3) the performance at the oral examination. Grades may be differentiated within the group. Grades and an evaluation of work will be presented to the students right after the oral examination has taken place.
Permitted aids
All written and all electronic aids
Assessment7-point grading scale
Type of gradingExternal examination
Criteria of assessmentThe criteria of assessment are stated in the Examination Policies and Procedures

Facts about the module

Danish titleOplevelsesdesign i Media Arts Cultures: Fra koncept til produkt
Module codeKAMAC20155
Module typeProject
Duration1 semester
This module is offered only as a part of the ERASMUS MUNDUS Master of Excellence: Media Arts Cultures
2nd semester
Language of instructionEnglish
Location of the lectureCampus Aalborg
Responsible for the module


Education ownerMaster of Arts in Media Arts Cultures
Study BoardStudy Board of Art, Health and Technology
DepartmentDepartment of Communication and Psychology
FacultyFaculty of Social Sciences and Humanities