Consumption and Market Communication (Profile Course II)
2024/2025
Content, progress and pedagogy of the module
This module comprises courses within the three academic profiles within which international and/or intercultural and communicative processes have been rendered readjustment due to globalization processes. Students are free to choose a profile within which courses are offered. All lectures pertain to global communicative processes addressing international and/or intercultural aspects. The module comprises lectures and seminars that include exercises and student contributions.
Learning objectives
Knowledge
- global, intercultural and international processes within these profile courses and relevant theory pertaining to it, based on the highest level of research within these profile courses
- relevant cultural, social, political and economic developments, and trends in the study of cultural and/or communicative aspects within these profile courses
- theoretical knowledge of communication between cultures and social identity formation processes in the global world
- reflection on various approaches to the study of international and/or intercultural issues within these profile courses.
Skills
- the critical assessment, selection and application of relevant theories and methods to the study of intercultural and/or international processes pertaining to the chosen profile course in a globalisation context relating to cultural and communication processes
- communication of the topic set for the exam and the methodology for its analysis structuring a delimited and coherent written academic presentation.
Competences
- the delineation and analysis of international and/or intercultural communicative processes in a way that is independent and methodologically sound
- academic reflection on a scientific basis
- producing a written presentation of academic material in a clear, balanced and targeted manner
- within the selected academic profile, assuming independent continuation of personal academic development, employability and specialisation.
Type of instruction
Type of instruction is described in § 17 in the curriculum.
Exam
Exams
| Name of exam | Consumption and Market Communication (Profile Course II) |
| Type of exam | Written exam
The examination is an individual, written examination which
communicates an academic issue. The examination is a 4-day
assignment given by the examiner on the basis of the curriculum of
the profile courses. The assignment paper must be prepared
individually by the student and must not exceed 10 pages. |
| ECTS | 5 |
| Permitted aids | All written and all electronic aids |
| Assessment | 7-point grading scale |
| Type of grading | Internal examination |
| Criteria of assessment | The criteria of assessment are stated in the Examination Policies and Procedures |
Facts about the module
| Danish title | Forbrug og markedskommunikation (Profilkursus II) |
| Module code | KACCG2216 |
| Module type | Course |
| Duration | 1 semester |
| Semester | Autumn
|
| ECTS | 5 |
| Language of instruction | English |
| Location of the lecture | Campus Aalborg |
| Responsible for the module |
Organisation
| Education owner | Master of Arts (MA) in Culture, Communication and Globalization |
| Study Board | Study Board of International and Cross‐Cultural Studies |
| Department | Department of Culture and Learning |
| Faculty | Faculty of Social Sciences and Humanities |
