Media Analysis


Content, progress and pedagogy of the module

Learning objectives


The student must attain

Knowledge and understanding of:

  • humanistic and social theoretical communication theories relevant to mediastudies
  • communication and media analysis vis-à-vis multiple mass communications media
  • critical evaluations of the effects and meanings of digital technology for mass media.


The student must attain

Skills in:

  • understanding the characteristics and functions of various media
  • applying and building knowledge on various methods communication and media analysis, and skills in analyzing various types of media communications, including digitial media.


The student must attain

Competencies in:

  • working with relevant theories and methods for analyzing issues within the discipline of the elective course.

Type of instruction

Please see § 17 in the curriculum.



Name of examMedia Analysis
Type of exam
Written exam
Written exam (individual)

The examination is an individual take-home assignment; the content of the assignment must demonstrate that the student has achieved the above-mentioned learning objectives. The exact content of the assignment will be determined by the course instructor at the start of the semester. The assignment paper must comprise a minimum of six pages and a maximum of eight pages.

The assignment paper will be evaluated by the examiner.

Any re-examinations will be held in accordance with the above guidelines on the basis of a revised assignment paper.
Permitted aids
All written and all electronic aids
Assessment7-point grading scale
Type of gradingInternal examination
Criteria of assessmentThe criteria of assessment are stated in the Examination Policies and Procedures

Facts about the module

Danish titleMedieanalyse
Module codeBALISE2229
Module typeCourse
Duration1 semester
Language of instructionEnglish
Location of the lectureCampus Aalborg
Responsible for the module


Education ownerBachelor of Arts (BA) in Language and International Studies, English
Study BoardStudy Board of International and Cross‐Cultural Studies
DepartmentDepartment of Culture and Learning
FacultyFaculty of Social Sciences and Humanities