Professional Genre Writing


Content, progress and pedagogy of the module

The module comprises relevant coursework and an individual case assignment.

Learning objectives


The student must attain

Knowledge and understanding of:

  • various genres of internal and external organizational communication, such as policy papers, news features, press releases, presentations, emails, SoMe and reports for public or private sector actors.


The student must attain

Skills in:

  • identifying and working with multiple professional genres
  • producing texts appropriate to different genres
  • critically assessing content in different genres




The student must attain

Competencies in:

  • deploying multiple styles of English in a context-appropriate manner
  • producing effective texts across multiple genres and professional contexts
  • developing texts with an awareness of audience and purpose.

Type of instruction

Please see § 17 in the curriculum.



Name of examProfessional Genre Writing
Type of exam
Written exam
Written exam (individual)
The examination is an individual exam portfolio; the content of the portfolio must demonstrate that the student has achieved the learning objectives and has participated in course activities. The requirements for the contents of the portfolio will be determined by the course instructor at the start of the semester.

The exam will be evaluated by the examiner.

Any re-examinations will be held in accordance with the guidelines on the basis of a revised exam portfolio.
Permitted aids
All written and all electronic aids
Are stated in Appendix 2 in Examination Policies and Procedures for Aalborg University.
Assessment7-point grading scale
Type of gradingInternal examination
Criteria of assessmentThe criteria of assessment are stated in the Examination Policies and Procedures

Facts about the module

Danish titleProfessionel genreskrivning
Module codeBALISE2215
Module typeCourse
Duration1 semester
Language of instructionEnglish
Location of the lectureCampus Aalborg
Responsible for the module


Education ownerBachelor of Arts (BA) in Language and International Studies, English
Study BoardStudy Board of International and Cross‐Cultural Studies
DepartmentDepartment of Culture and Learning
FacultyFaculty of Social Sciences and Humanities