Media Analysis


Content, progress and pedagogy of the module

Learning objectives


The student must attain

Knowledge and understanding of:

  • humanistic and social theoretical communication theories

  • basic media science

  • communication and media analysis, various communication theories, both humanistic and social-theoretical, and their usage in relation to mass communicated verbal and visual texts.


The student must attain

Skills in:

  • understanding the characteristics and functions of various media

  • applying and building knowledge on various methods within communication and media analysis, and skills in analyzing various types of texts.


The student must attain

Competencies in:

  • working with relevant theories and methods for analyzing issues within the discipline of the elective course

  • communicating ideas and arguments in the subject area of the elective course in an appropriate written and/or spoken manner.



Name of examMedia Analysis
Type of exam
Written exam
The examination is an individual take-home assignment; the content of the assignment must demonstrate that the student has achieved the above-mentioned learning objectives. The exact content of the assignment will be determined by the course instructor at the start of the semester. The assignment paper must comprise a minimum of six pages and a maximum of eight pages.
The assignment paper will be evaluated by the examiner.
Any re-examinations will be held in accordance with the above guidelines on the basis of a revised assignment paper.
Permitted aids
All written and all electronic aids
Assessment7-point grading scale
Type of gradingExternal examination
Criteria of assessmentThe criteria of assessment are stated in the Examination Policies and Procedures

Facts about the module

Danish titleMedieanalyse
Module codeBALISE201830
Module typeCourse
Duration1 semester
Language of instructionEnglish
Location of the lectureCampus Aalborg
Responsible for the module


Education ownerBachelor of Arts (BA) in Language and International Studies, English
Study BoardStudy Board of International and Cross‐Cultural Studies
DepartmentDepartment of Culture and Learning
FacultyFaculty of Social Sciences and Humanities