Business Models and Value Creation


Content, progress and pedagogy of the module

This module introduces the students to central theories within the field of business models and teach how these play a key role in analysing, designing and executing value creation. The module is a relevant course regardless of the planned Master’s degree.

Business models are connected to most central theories within business administration and are by many regarded as the essential to create the future competitive organisations. The module will introduce the student to the theoretical throughs behind business models and create the opportunity for the theories to be put into practices. The ambition is the student achieve the best insight into the key concepts and ability to apply these through understanding, designing and testing business models.

Learning objectives


The objective is that the student after the module possesses the necessary knowledge on:

  • different theoretical aspects to analyse business model research questions.
  • essential techniques and tools to identify and reflect on these research questions.
  • essential aspects related to business models enabling to exemplify and explain the research questions.


The objective is that the student after the module possesses the necessary skills in:

  • understand and explain the central aspects and theories within business models.
  • select and explain essential techniques and tools to investigate research questions both theoretical and practical.
  • investigate company and practise related research questions to create an understanding of these and propose solutions within the field of business models.


The objective is that the student after the module possesses the necessary competences in:

  • applying the knowledge and skills within business models to generalise and understand the central issues in relation to companies’ value creation.
  • applying a problem-based approach to central research questions with business models.
  • applying the knowledge and skills to participate in processes related to business models on an academic, interdisciplinary and professional level.

Type of instruction

For information see § 17.



Name of examBusiness Models and Value Creation
Type of exam
Written or oral exam
Individual examination.
Permitted aidsSee the Course Description on Moodle for details.
Assessment7-point grading scale
Type of gradingInternal examination
Criteria of assessmentThe criteria of assessment are stated in the Examination Policies and Procedures

Facts about the module

Danish titleForretningsmodeller og værdiskabelse
Module codeBAEBA202227
Module typeCourse
Duration1 semester
Language of instructionEnglish
Location of the lectureCampus Aalborg
Responsible for the module


Education ownerBachelor of Science (BSc) in Economics and Business Administration
Study BoardStudy Board of Economics and Business Administration
DepartmentAalborg University Business School
FacultyFaculty of Social Sciences and Humanities