Content, progress and pedagogy of the module

The purpose of the module is to advance and deepen the student's understanding of central concepts, models and theories in marketing that comply with the challenges of today. With an anchoring in value-creation and understanding of consumer behaviour, this module will focus at deepening the insights into marketing theory and approaches dealing with specialized topics that is of key importance to the companies’ ability to be market-oriented in the ever-changing marketing environment.

Learning objectives

Knowledge

The objective is that the student after the module possesses the necessary knowledge on:

• key concepts, theories and models within advanced topics in marketing.
• central problems of marketing with a focus on advanced topics and beeing able to define and recite these.

Skills

The objective is that the student after the module possesses the necessary skills in:

• in selecting relevant theories in terms of understanding and analysing a practical problem in relation to the advanced topics in marketing.
• to display understanding and solutions within marketing using the central concepts, theories and models of advanced topics in marketing based on scientific analysis.
• using digital platforms for managing group work/own assignments and time.

Competences

The objective is that the student after the module possesses the necessary competences to:

• independently be able to plan and complete analysis of central problems within marketing with a focus on advanced topic in marketing.
• appy a problem-based approach to central problems within advanced topics in marketing.

Type of instruction

For infomation see § 17.

Exam

Exams