Advanced Topics in Marketing


Content, progress and pedagogy of the module

The purpose of the module is to advance and deepen the student's understanding of central concepts, models and theories in marketing that comply with the challenges of today. With an anchoring in value-creation and understanding of consumer behaviour, this module will focus at deepening the insights into marketing theory and approaches dealing with specialized topics that is of key importance to the companies’ ability to be market-oriented in the ever-changing marketing environment.

Learning objectives


The objective is that the student after the module possesses the necessary knowledge on:

  • key concepts, theories and models within advanced topics in marketing.
  • central problems of marketing with a focus on advanced topics and beeing able to define and recite these.


The objective is that the student after the module possesses the necessary skills in:

  • in selecting relevant theories in terms of understanding and analysing a practical problem in relation to the advanced topics in marketing.
  • to display understanding and solutions within marketing using the central concepts, theories and models of advanced topics in marketing based on scientific analysis.
  • using digital platforms for managing group work/own assignments and time.


The objective is that the student after the module possesses the necessary competences to:

  • independently be able to plan and complete analysis of central problems within marketing with a focus on advanced topic in marketing.
  • appy a problem-based approach to central problems within advanced topics in marketing.

Type of instruction

For infomation see § 17.



Name of examAdvanced Topics in Marketing
Type of exam
Written or oral exam
Individual examination.
Permitted aidsSee the Course Description on Moodle for details.
Assessment7-point grading scale
Type of gradingInternal examination
Criteria of assessmentThe criteria of assessment are stated in the Examination Policies and Procedures

Facts about the module

Danish titleVideregående marketing
Module codeBAEBA202222
Module typeCourse
Duration1 semester
Language of instructionEnglish
Location of the lectureCampus Aalborg
Responsible for the module


Education ownerBachelor of Science (BSc) in Economics and Business Administration
Study BoardStudy Board of Economics and Business Administration
DepartmentAalborg University Business School
FacultyFaculty of Social Sciences and Humanities