Content, progress and pedagogy of the module

Strategy is a key area for all organisations. Strategy is about analysing, formulating, making choices and implementing those choices that the organisation chooses to pursue.

Strategy is about integrating other disciplines such as marketing, organisation, finance and operations management. The aim of the module is to introduce the student to the basic theories and models of strategy and to give the student an understanding of how to apply these theories and models. This covers three main areas; strategic position, strategic choices and strategy in action, which provide a basic introduction to strategy theory.

A large part of strategic work is about making (strategic) decisions. This is done through analysis and as knowledge has become more accessible, organisations are required to have an increased awareness and use of digital tools in qualitative and quantitative data collection. Active work is done with online exercises, simulation and group work.

Learning objectives

Knowledge

The objective is that the student after the module possesses the necessary knowledge on:

• key theoretical approaches to strategy.
• the theoretical and practical advantages and disadvantages of applying different theoretical perspectives, methods and approaches to a key issue in strategy and be able to reflect on these.

Skills

The objective is that the student after the module possesses the necessary skills in:

• selecting relevant and key methods to examine strategy theoretically and practically.
• selecting and applying relevant methods and tools to generate knowledge and analyse a key issue in strategy.

Competences

The objective is that the student after the module possesses the necessary competences in:

• combine theory and practice in an academic way on a key issue related to strategy.

Type of instruction

For information see §17.

Exam

Exams