Content, progress and pedagogy of the module

Strategy is a key area for all organisations. Strategy is about analysing, formulating, making choices and implementing those choices that the organisation chooses to pursue.

Strategy is about integrating other disciplines such as marketing, organisation, finance and operations management. The aim of the module is to introduce the student to the basic theories and models of strategy and to give the student an understanding of how to apply these theories and models. This covers three main areas; strategic position, strategic choices and strategy in action, which provide a basic introduction to strategy theory.

A large part of strategic work is about making (strategic) decisions. This is done through analysis and as knowledge has become more accessible, organisations are required to have an increased awareness and use of digital tools in qualitative and quantitative data collection. Active work is done with online exercises, simulation and group work.

Learning objectives


The objective is that the student after the module possesses the necessary knowledge on:

  • key theoretical approaches to strategy.
  • the theoretical and practical advantages and disadvantages of applying different theoretical perspectives, methods and approaches to a key issue in strategy and be able to reflect on these.


The objective is that the student after the module possesses the necessary skills in:

  • selecting relevant and key methods to examine strategy theoretically and practically.
  • selecting and applying relevant methods and tools to generate knowledge and analyse a key issue in strategy.


The objective is that the student after the module possesses the necessary competences in:

  • combine theory and practice in an academic way on a key issue related to strategy.

Type of instruction

For information see ┬ž17.



Name of examStrategy
Type of exam
Written exam
Individual examination
Permitted aidsSee the Course Description on Moodle for details.
Assessment7-point grading scale
Type of gradingInternal examination
Criteria of assessmentThe criteria of assessment are stated in the Examination Policies and Procedures

Facts about the module

Danish titleStrategi
Module codeBAEBA202218
Module typeCourse
Duration1 semester
Language of instructionEnglish
Location of the lectureCampus Aalborg
Responsible for the module


Education ownerBachelor of Science (BSc) in Economics and Business Administration
Study BoardStudy Board of Economics and Business Administration
DepartmentAalborg University Business School
FacultyFaculty of Social Sciences and Humanities