Electives - business models


Content, progress and pedagogy of the module

Recently, the concept Business Models has become a popular theme. The Internet introduced new business options, but at the same time, the nuances complicated the ways in which to operate a business. The way in which to design and operate a business model is essential, but which analyses and design tools are available? This module will focus on this question by introducing the concept and its background and by introducing ways in which to work with business models.

Learning objectives


The student must through the module obtain knowledge about:

  • Knowledge of key theoretical tools can be applied for the development of business models.


The student must through the module obtain skills in:

  • Analysing the relation of business models to key areas such as strategy, organisational development, management accounting, marketing, value chain analysis and stakeholder analysis.


The student must through the module obtain competences to:

  • Developing business models and applying these to case companies.



Name of examElectives - business models
Type of exam
Written exam
Permitted aids
All written and all electronic aids
Assessment7-point grading scale
Type of gradingInternal examination
Criteria of assessmentThe criteria of assessment are stated in the Examination Policies and Procedures

Facts about the module

Danish titleValgfag - forretningsmodeller
Module codeBAEBA201718
Module typeCourse
Duration1 semester
Language of instructionEnglish
Location of the lectureCampus Aalborg
Responsible for the module


Education ownerBachelor of Science (BSc) in Economics and Business Administration
Study BoardStudy Board of Economics and Business Administration
DepartmentAalborg University Business School
FacultyFaculty of Social Sciences and Humanities