Art and Technology Entrepreneurship


Content, progress and pedagogy of the module

The course focuses on various approaches to entrepreneurship relevant to the field of art and technology. The module entails analysis of the potential markets, with the view to create suitable entrepreneurial strategies for art and technology products. The module also include methods for researching, testing and evaluating ideas, markets and outlets, as well as communicating with different actors about entrepreneurial ideas and projects.


In connection with the module, courses may be offered within the following areas:

  • Art and Technology Entrepreneurship

Learning objectives


During this module, students should acquire:

Basic knowledge about

  • methods and theoretical approaches to entrepreneurship in the field of art and technology
  • experience economy and the creative industries
  • methods of analysis and interpretation of art and technology products in a given commercial context.


Skills in

  • applying methods of entrepreneurship in a given commercial context
  • analyzing and identifying possible markets and consumer and target groups
  • identifying entrepreneurial aspects in the students own art and technology projects and practice
  • reflecting on the role of the entrepreneur in the field of art and technology.


Competencies in

  • applying knowledge about entrepreneurship to existing and future projects within the field of art and technology
  • constructing synergy between entrepreneurship and artistic artefacts.

Type of instruction

Individual or group work in relation to course and seminar activities



Name of examArt and Technology Entrepreneurship
Type of exam
Active participation/continuous evaluation
Active participation in the module’s series of lectures and other course related activities is required. Active participation is defined as reading of set literature, 80 % attendance of the module’s series of lectures and other course related activities, contribution to the module’s discussion sessions through presentations and active participation in discussions as well as hand in of all assignments.

Form of examination: c)
Written exam:
Hand in: Individual.
The examination is a free assignment,
Number of pages: the written work must not exceed 15 pages.
AssessmentPassed/Not Passed
Type of gradingInternal examination
Criteria of assessmentThe criteria of assessment are stated in the Examination Policies and Procedures

Facts about the module

Danish titleOplevelsesteknologi og entrepreneurskab
Module codeBAART201921
Module typeCourse
Duration1 semester
6. semester
Language of instructionEnglish
Location of the lectureCampus Aalborg
Responsible for the module


Education ownerBachelor of Arts (BA) in Art and Technology
Study BoardStudy Board of Art, Health and Technology
DepartmentDepartment of Communication and Psychology
FacultyFaculty of Social Sciences and Humanities