Advanced Integrated Design II: Business Development


Recommended prerequisite for participation in the module

The module adds to knowledge, skills and competencies obtained during 1st semester in Industrial Design Engineering at Architecture & Design or similar.

Content, progress and pedagogy of the module

The aim is to enable the students to acquire an understanding of how design engineering can be used strategically and as a tool for creating new business concept. By introducing and practicing other theoretical perspectives on innovation and product development, the students will gain a greater theoretical understanding and perspective on the design approach to value creation.

Learning objectives


Students who complete the module:

  • Must be able to account for theories of innovation, business models and strategic design and reflect on the role of design and its possibilities within the development of new business and their practical application
  • Must be able to account for the feasibility and approximate cost of the proposed solution
  • Must be able to explain, evaluate and reflect on the main differences and similarities between design engineering approach and business-related approaches to value creation and innovation.


Students who complete the module:

  • Must be able to use and argue specific techniques and methods for innovation and entrepreneurship and apply these to opportunity identification and problem solving in relation to the choice of innovation focus
  • Must be able to present a product-based business concept and adapt communication style and content to different stakeholders
  • Must be able to apply knowledge on production costs and possibilities, advanced technology and manufacturing possibilities to support a business case
  • Must be able to present a product proposal in a professional manner, be selecting and combining relevant analogue and digital tools that highlight the main selling points of a product 


Students who complete the module:

  • Must be able to use and implement business, entrepreneurship and/or innovation theory as an integrated part of developing ideas and designing concepts, services or product proposals
  • Must be able to scientifically describe and reflect on a product development process involving innovation and entrepreneurship

Type of instruction

Types of instruction are listed in § 17; Structure and contents of the programme.



Name of examAdvanced Integrated Design II: Business Development
Type of exam
Written or oral exam
Permitted aids
Without aids
Assessment7-point grading scale
Type of gradingInternal examination
Criteria of assessmentThe criteria of assessment are stated in the Examination Policies and Procedures

Facts about the module

Danish titleUdvidet integreret design II: Forretningsudvikling
Module codeAODIM2K221
Module typeCourse
Duration1 semester
Language of instructionEnglish
Location of the lectureCampus Aalborg
Responsible for the module


Education ownerMaster of Science (MSc) in Engineering (Industrial Design)
Study BoardStudy Board of Architecture and Design
DepartmentDepartment of Architecture, Design and Media Technology
FacultyThe Technical Faculty of IT and Design