Business Driven Innovation by Design


Content, progress and pedagogy of the module

The aim of the project is to enable the students to work professionally in a collaborative engineering-based design and product development process with a company or organization to achieve a professional design proposal in coherence with targets and criteria, encompassing both market and user context as well as manufacturing and production context.                            


Learning objectives


Students who complete the module:

  • Must be able to account for and reflect on the scientific validity of the main experiments, tests, proposals and evaluations affecting the decision-making in the design process
  • Must be able to explain and argue for production methods and manufacturing tools in relation to the manufacturer’s market position, culture and capabilities and the environmental impact
  • Must be able to account for the main critical issues in the design proposal related to market and production feasibility and the appropriate course of action to amend these


Students who complete the module:

  • Must be able to identify, generate and communicate relevant product development research of use, market, production and technology and use this to create a design brief stating the objectives of the design proposal and generate visions and specifications and continuously revise this during the development process
  • Must be able to estimate market potential, retail price point and determine the target cost of production per unit and design and construct product and product component proposals related to this price point, with due consideration to available production methods, manufacturing tools and capacity and environmental impact
  • Must be able to research, explain and evaluate a main technology used in the product design or manufacturing process in the project
  • Must be able to manage the design process, especially apply and argue the choice of design and construction methods used to generate proposals depending on the specific focus at a given time throughout the design process
  • Must be able to present a product proposal in a professional manner, by combining relevant analogue and digital tools that highlight the main qualities and business potential of the proposal  


Students who complete the module:

  • Must be able to generate and present an innovative product solution for a given company, market and target group, that integrates design, construction and production aspects at an advanced level and demonstrate the ability to select, assess and further develop critical aspects of the proposed solution

Type of instruction

Types of instruction are listed in § 17; Structure and contents of the programme.



Name of examBusiness Driven Innovation by Design
Type of exam
Oral exam based on a project
Permitted aids
Without aids
Assessment7-point grading scale
Type of gradingInternal examination
Criteria of assessmentThe criteria of assessment are stated in the Examination Policies and Procedures

Facts about the module

Danish titleForretningsdreven innovation gennem design
Module codeAODIM1P221
Module typeProject
Duration1 semester
Language of instructionEnglish
Location of the lectureCampus Aalborg
Responsible for the module


Education ownerMaster of Science (MSc) in Engineering (Industrial Design)
Study BoardStudy Board of Architecture and Design
DepartmentDepartment of Architecture, Design and Media Technology
FacultyThe Technical Faculty of IT and Design