Content, progress and pedagogy of the module

Objectives:             

This course will give an in-depth introduction of the various factors that are in play when starting a business in the media and entertainment industry. It will provide the necessary background for startup of business both in context of a team working inside an existing organisation (Intrepreneurship) and startup of new businesses (Entrepreneurship).

Learning objectives

Knowledge

Students who complete the module will obtain the following qualifications:

• Must have knowledge about methods and concepts for startup of businesses
• Must be able to understand market potentials for new media products or productions
• Must be able to understand different business forms in relation to specific products or productions

Skills

Students who complete the module will obtain the following qualifications:

• Must be able to analyse a business case
• Must be able to synthesize a business plan
• Must be able to understand property rights and patents
• Must be able to understand, design and conduct media culture analysis

Competences

Students who complete the module will obtain the following qualifications:

• Must be able to understand how to collaborate within teams developing and implementing new business plans within existing companies or for startup companies
• Be able to analyse, compare and discuss different business strategies
• Be able analyse and evaluate the potential market for new media products or productions

Type of instruction

Refer to the overview of instruction types listed in the start of chapter 3. The types of instruction for this course are decided in accordance with the current Joint Programme Regulations and directions are decided and given by the Study Board for Media Technology.

Exam

Exams