The aim of the elective is to provide the students with foundational knowledge about business design processes and how to apply design methods to collect data, inform insights, and prototype ideas for business innovation. Within the last 15-20 years, design practices have moved into businesses and become a strategic tool for many business leaders. Therefore, the aim of this elective is to introduce the student to the essential design practices used in business decision-making today. The elective will guide the students through understanding and practicing need and problem identification, framing and reframing problems, and solving case-based business problems with design thinking. The students will be evaluated on their ability to reflect on and improve their use of methods and processes. The course will be workshop-based and case-based to ensure experiences with the application of business design.
The objective is that the student after the module possesses the necessary knowledge on:
The objective is that the student after the module possesses the necessary skills in:
The objective is that the student after the module possesses the necessary competences in:
For infomation see § 17.
|Prøvens navn||Business Design|
Aktiv deltagelse/løbende evalueringReexamination: Written exam
|Vurderingskriterier||Vurderingskriterierne er angivet i Universitetets eksamensordning|
|Engelsk titel||Business Design|
|Studienævn||Studienævn for Erhvervsøkonomi|
|Institut||Aalborg University Business School|
|Fakultet||Det Humanistiske og Samfundsvidenskabelige Fakultet|