Pricing, Sales Efficiency


Content, progress and pedagogy of the module

In this module the students will explore Real-time concrete problems within pricing, sales metrics and the marketing ecosystem of case companies. During the module the students will learn to methodologically and theoretically identify and analyse vital elements of modern business operations.

The students will gain insights into pricing and sales efficiency metrics and how they link to the perception of market value for buyers and sellers at the core of market exchanges. 

Learning objectives


The objective is that the student after the module possesses the necessary knowledge on:

  • introducing the concept of value in pricing strategies.
  • identifying pricing principles, practices and effects.
  • sales metric principles and how they link to pricing and price practices.


The objective is that the student after the module possesses the necessary skills in:

  • linking customer behavior and price policies and developing differentiated price range.
  • discussing theoretical and practical aspects of pricing from a management perspective linking these to sales performance management.


The objective is that the student after the module possesses the necessary competences in:

  • analyzing and evaluating pricing strategies.
  • designing an adequate pricing policy on the basis of a business case.
  • linking pricing and value creation.

Type of instruction

For information see § 17.



Name of examPricing, Sales Efficiency
Type of exam
Oral exam based on a project
Group examination with max. 4 students. The student may also choose to write the project alone.
Assessment7-point grading scale
Type of gradingInternal examination
Criteria of assessmentThe criteria of assessment are stated in the Examination Policies and Procedures

Facts about the module

Danish titlePris og salgseffektivitet
Module codeKAMAR20223
Module typeProject
Duration1 semester
Language of instructionEnglish
Location of the lectureCampus Aalborg
Responsible for the module


Education ownerMaster of Science (MSc) in Economics and Business Administration
Study BoardStudy Board of Economics and Business Administration
DepartmentAalborg University Business School
FacultyFaculty of Social Sciences and Humanities