The module offers the student the possibility to explore academic challenges within marketing. During the module the student will learn how to plan, manage and conduct a project where a marketing research topic of his/her own choice is analysed and discussed.
During the module the student will – with the support of an advisor – be able to apply relevant scientific theories, models, and methods on empirical and/or theoretical within a specific subject area. Furthermore, be able to analyse, discuss and present central findings to a different recipients.
The objective is that the student after the module possesses the necessary knowledge on:
The objective is that the student after the module possesses the necessary skills in:
The objective is that the student after the module possesses the necessary competences in:
For information see §17.
Name of exam | Research and Practicebased Seminar |
Type of exam | Oral exam based on a project
Group examination with max. 4 students. The student may also choose
to write the project alone. |
ECTS | 10 |
Assessment | 7-point grading scale |
Type of grading | Internal examination |
Criteria of assessment | The criteria of assessment are stated in the Examination Policies and Procedures |
Danish title | Forskning- og praksisbaseret seminar |
Module code | KAMAR20209 |
Module type | Project |
Duration | 1 semester |
Semester | Autumn
|
ECTS | 10 |
Language of instruction | English |
Location of the lecture | Campus Aalborg |
Responsible for the module |
Education owner | Master of Science (MSc) in Economics and Business Administration |
Study Board | Study Board of Economics and Business Administration |
Department | Aalborg University Business School |
Faculty | Faculty of Social Sciences and Humanities |