Content, progress and pedagogy of the module

Marketing is a constantly evolving science as it relates to the scope of the market that is naturally governed by continuous and rapid developments.

The current module undertakes the advanced study of topical issues, developments and trends that are influencing contemporary marketing theory and practice worldwide. In doing so, the module complements and extends the knowledge gained in the more fundamental modules of marketing with innovative thinking and trends in the evolutions in the science of marketing.

Learning objectives

Knowledge

The objective is that the student after the module possesses the necessary knowledge on:

• different theoretical perspectives, methods and approaches to a central marketing problem.
• contemporary marketing topics on a scientific foundation and be able to explain and reflect on these topics.
• advantages and disadvantages of using various theoretical perspectives, methods and approaches to explore these topics.

Skills

The objective is that the student after the module possesses the necessary skills in:

• understanding and explaining central theoretical aspects of contemporary marketing issues.
• identifying central theoretical and practical contemporary issues in marketing.
• discussing the opportunities and limitations of contemporary/cutting edge marketing perspectives, methods, approaches and concepts.
• reflecting analytically and critically on problems related to contemporary marketing issues.

Competences

The objective is that the student after the module possesses the necessary caompetences in:

• independently using and applying relevant knowledge and skills to explore contemporary issues in marketing and generalize, abstract, and build an understanding of cutting edge contemporary marketing issues.
• converting knowledge and skills in relation to trending, cutting edge, contemporary issues in marketing to concrete marketing actions, tactics, and strategies.

Type of instruction

For information see §17.

Exam

Exams