The module will focus on the company's management of sales processes, including the way in which companies – by linking strategy and sales – are able to ensure the optimal fulfilment of the company's goals and visions in the meeting with customers and partners.
The module is built on four sub-elements: Organisation and Management, Processes and Concepts, Technology & Skills and Training. For each of the four sub-elements, the student will be introduced to relevant theories and methods.
The objective is that the student after the module possesses the necessary knowledge on:
The objective is that the student after the module possesses the necessary skills in:
The objective is that the student after the module possesses the necessary capabilities in:
For information see §17.
Name of exam | Sales Enablement |
Type of exam | Oral exam
Individual examination. |
ECTS | 5 |
Assessment | Passed/Not Passed |
Type of grading | Internal examination |
Criteria of assessment | The criteria of assessment are stated in the Examination Policies and Procedures |
Danish title | Ledelse af salgsprocesser |
Module code | KAMAR202013 |
Module type | Course |
Duration | 1 semester |
Semester | Spring
|
ECTS | 5 |
Language of instruction | English |
Location of the lecture | Campus Aalborg |
Responsible for the module |
Study Board | Study Board of Economics and Business Administration |
Department | Aalborg University Business School |
Faculty | Faculty of Social Sciences and Humanities |