The module is based on a mixture of activities, including lectures, workshops, seminars, as well as creative and team-based processes, which are facilitated by lecturers. The module will include weekly lessons-learned presentations and written assignments, which all are related to the entrepreneurial process of creating new business activities within existing organizations.
The main topics are:
Opportunity spotting and Customer Development
Identify/create business opportunities; research, analysis and market evaluation, customer insight and quantitative data, creative processes, and design-thinking, running experiments to test hypotheses on the market.
Team building, negotiating, and networking
Identifying competences and assembling your team, establishing value chains and strategic partnerships.
Value proposition design and business model design, i.e., value creation, value delivery, value capturing.
Product/service development, management, and business
Strategy, marketing, finance/funding, valuation techniques, analysis of key risk and scenarios, legal aspects, IP.
Reporting, presenting, and pitching
New business idea/business plan to company sponsors.
The objective is that the student after the module possesses the necessary knowledge on:
The objective is that the student after the module possesses the necessary skills in:
The objective is that the student after the module possesses the necessary competences in:
For informaton see §17.
|Name of exam||New Venture Creation - Basic|
|Type of exam|
Written or oral exam
|Assessment||7-point grading scale|
|Type of grading||Internal examination|
|Criteria of assessment||The criteria of assessment are stated in the Examination Policies and Procedures|
|Danish title||New Venture Creation - Basis|
|Language of instruction||English|
|Location of the lecture||Campus Aalborg|
|Responsible for the module|
|Study Board||Study Board of Economics and Business Administration|
|Department||AAU Business School|
|Faculty||Faculty of Social Sciences and Humanities|