Strategy is a key theme for all organisations. Strategy is about analysing, formulating, making choices and implementing the choices that the organisation decides to pursue.
Strategy is about integrating other disciplines such as marketing, organisation, finance and operations management. The objective of the module is 1) to introduce the student to the basic theories and models concerning strategy and 2) to give the student an understanding of the way in which these theories and models may be applied. This includes three main areas: strategic position, strategic choices and strategy in action, thus providing a basic introduction to the strategy theory.
The objective is that the student after the module possesses the necessary knowledge on:
The objective is that the student after the module possesses the necessary skills in:
The objective is that the student after the module possesses the necessary competences in:
For information see §17.
|Name of exam
|Type of exam
Written examIndividual exam.
|7-point grading scale
|Type of grading
|Criteria of assessment
|The criteria of assessment are stated in the Examination Policies and Procedures
|Language of instruction
|Location of the lecture
|Responsible for the module
|Study Board of Economics and Business Administration
|Aalborg University Business School
|Faculty of Social Sciences and Humanities