Content, progress and pedagogy of the module

The purpose of this module is to secure the student can combine theoretical and empirical perspective with a hands-on experience of the process of new venture creation. Either as a new venture or corporate venturing within existing organisations.

The project must deal with the process of new venture creation (either as a new venture or corporate venturing within existing organisations) and empirical/theoretical problems in relation to this.

Learning objectives

Knowledge

The objective is that the student after the module possesses the necessary knowledge on:

• verifying business ideas/problems and validating needs/pains from customers, including assessing potential market opportunities and validating assumptions regarding the target market.
• understanding some of the key drivers that impact upon the successful creation and management of a new venture (in a separate entity or within an existing organisation.
• appreciating the importance of business models, customer development and agile development in the process of new venture creation/corporate venturing.

Skills

The objective is that the student after the module possesses the necessary skills in:

• generating new business ideas and validating these, including and assessing the resources required to pursue an opportunity.
• critically assessing new business ideas based on evidence from the market and to prototype a Minimal Viable Product.
• understanding and mastering various physical and digital tools for MVP/MVE prototyping hereunder visualization tools, presentation tools, landing page, platform, and video editing.
• understanding the skills and resources needed to create an entrepreneurial organisation further apprehend different business model configurations and business model innovation routes in the entrepreneurial process.

Competences

 The objective is that the student after the module possesses the necessary competences in:

• creating business opportunities and further understanding how to acquiring necessary resources to pursue the identified business opportunity.
• designing business models to match the identified business opportunity, evidence from the market (and the host company).
• pitching the business model of a new venture, the underlying validation process and its academic relevance.

Type of instruction

For informaton see §17.

Exam

Exams