Market Communication in Tourism

2022/2023

Content, progress and pedagogy of the module

The module comprises a course in market communication in tourism.

Learning objectives

Knowledge

  • of theories and concepts in the area of market communication in tourism
  • of traditional and digital approaches to communication in tourism
  • of different types of market communication and destination branding strategies.

Skills

  • in identifying and critically discussing debates within the field of market communication and destination branding
  • in selecting and applying relevant conceptual and methodological tools for the analyses of market communication and destination branding in digital as well as non-digital contexts
  • in producing critical and creative analyses of market communication and destination branding
  • in discussing how digitalization influences market communication in tourism.

Competences

  • in analysing market communication and destination branding
  • in evaluating the relevance, integrity and usefulness of traditional as well as digital approaches within market communication in tourism
  • in independently continuing own competency development within the area of market communication and destination branding.

Type of instruction

Type of instruction is described in § 17 in the curriculum.

Exam

Exams

Name of examMarket Communication in Tourism
Type of exam
Written exam
The examination is a 4-day take-home assignment given by the examiner on the basis of the curriculum of the module.

The assignment paper must be prepared individually and must not exceed 8 pages.

The assignment paper will be evaluated by an internal examiner.
ECTS5
Permitted aids
All written and all electronic aids
Assessment7-point grading scale
Type of gradingInternal examination
Criteria of assessmentThe criteria of assessment are stated in the Examination Policies and Procedures

Facts about the module

Danish titleMarkedskommunikation i turisme
Module codeKATOU2203
Module typeCourse
Duration1 semester
SemesterAutumn
ECTS5
Language of instructionEnglish
Empty-place SchemeYes
Location of the lectureCampus Aalborg, Campus Copenhagen
Responsible for the module

Organisation

Study BoardStudy Board of Cross-Cultural Studies
DepartmentDepartment of Culture and Learning
FacultyFaculty of Social Sciences and Humanities