Business – particularly entrepreneurial startups working with innovative technologies – has a vital contribution to make to sustainable development. The idea is that entrepreneurial startups are a very powerful and agile innovation engine. And this potential for innovation can be used to turn sustainability challenges into opportunities for profits.
However and despite their critical importance, new sustainable technologies or even new scientific discoveries and ideas, by themselves, are not sufficient. Generally speaking, unregulated markets are quite inefficient in valuing environmental and social value creation. As a consequence, the rewards for addressing environmental or social problems with novel technologies or solutions are often ambiguous, a fact that makes it difficult to turn sustainable technologies and the products and services based on them in opportunities for profits.
To be able to reach their full potential to contribute solving sustainabiltiy challenges, new technologies as well as the as the products and services developed on them, require to be brought to markets with appropriate business models, namely sustainable business models.
Designing sustainable business models is not, in itself, easy. First of all it requires to become familiar with the main tools, the governing ideas, and the methods for the design of business. These include, among others, the iterative processes that entreprenerus and innovators need to to diligently manage uncertainty and proceed towards finding scalable and repeatable business models. It also involves understanding what are market based barriers to sustainability and acquire the knowledge relative to how innovative business models design can support overcoming such barriers.
Building on these premises, this elective module offers participants to learn how to systematically analyze risks and opportunities related to sustainable technologies, scientific discoveries and ideas that can solve social and environmental problems and how to design sustainable business models for them.
The objective is that the student after the module possesses the necessary knowledge on:
The objective is that the student after the module possesses the necessary skills in:
The objective is that the student after the module possesses the necessary competences in:
For information see § 17.
|Name of exam||Business Design and Sustainability|
|Type of exam|
Oral exam based on a projectGroup examination with max. 6 students.
|Assessment||7-point grading scale|
|Type of grading||Internal examination|
|Criteria of assessment||The criteria of assessment are stated in the Examination Policies and Procedures|
|Danish title||Businessdesign og bæredygtighed|
|Language of instruction||English|
|Location of the lecture||Campus Aalborg|
|Responsible for the module|
|Study Board||Study Board of Economics and Business Administration|
|Department||AAU Business School|
|Faculty||Faculty of Social Sciences and Humanities|