Innovation is about finding new solutions to problems and bring new products and services to market. This module introduces students to marketing theories and concepts to improve their understanding and management of innovation within firms and markets.
The objective is that the student after the module possesses the necessary knowledge on:
The objective is that the student after the module possesses the necessary skills in:
The objective is that the student after the module possesses the necessary competencies in:
For information see § 17.
|Name of exam||Marketing, Innovation, and Entrepreneurship|
|Type of exam|
Written or oral examIndividual examination.
|Assessment||7-point grading scale|
|Type of grading||Internal examination|
|Criteria of assessment||The criteria of assessment are stated in the Examination Policies and Procedures|
|Danish title||Marketing, innovation, og iværksætteri|
|Language of instruction||English|
|Location of the lecture||Campus Aalborg|
|Responsible for the module|
|Study Board||Study Board of Economics and Business Administration|
|Department||AAU Business School|
|Faculty||Faculty of Social Sciences and Humanities|