Business Design


Modulets indhold, forløb og pædagogik

Business design includes an introduction to classic business design concepts with specific focus on developing and implementing business models in existing companies across industries. The student will be introduced to organisational issues through the development and modification of business models and will work with innovation of business models in practice. The point of departure will be new contextual challenges for business design.

The development of business models is discussed in relation to existing business context, ecosystems and networks, with focus on the way in which business models develop across organisational boundaries and how this process is supported by collaboration and partnership.



The objective is that the student after the module possesses the necessary knowledge on:

  • key theoretical approaches to business design in an open organisational context, being capable of reflecting on the modification of business models on a scientific basis.
  • key methodical approaches to study and modify business models from both a theoretical and a practical perspective.
  • key theoretical aspects of collaboration and partnerships in an open organisational context.


The objective is that the student after the module possesses the necessary skills in:

  • selecting and applying relevant methods and tools in order to generate knowledge and analyse key issues within business design.
  • argueing both theoretically and practically for opportunities and limitations within business design in an open organisational context.
  • presenting and discussing professional and scientific issues within business design with different target groups.


The objective is that the student after the module possesses the necessary competences in:

  • applying relevant knowledge and abilities to generalise, abstract and build understanding of key issues within business design.
  • independently conducting ongoing analyses, adapting and possibly developing new solutions for key business design issues as the complexity increases.
  • translating the knowledge and abilities necessary in order to be part of processes related to business design on an academic, interdisciplinary and professional basis.


For infomation see § 17.



Prøvens navnBusiness Design
Skriftlig eller mundtlig
Group examination with max. 6 students.
CensurIntern prøve
VurderingskriterierVurderingskriterierne er angivet i Universitetets eksamensordning

Fakta om modulet

Engelsk titelBusiness Design
Varighed1 semester
UndervisningsstedCampus Aalborg


StudienævnStudienævn for Erhvervsøkonomi
InstitutAAU Business School
FakultetDet Humanistiske og Samfundsvidenskabelige Fakultet