The module will focus on the company's management of sales processes, including the way in which companies – by linking strategy and sales – are able to ensure the optimal fulfilment of the company's goals and visions in the meeting with customers and partners.
The module is built on four sub-elements: Organisation and Management, Processes and Concepts, Technology & Skills and Training. For each of the four sub-elements, the student will be introduced to relevant theories and methods.
The objective is that the student after the module possesses the necessary knowledge on:
The objective is that the student after the module possesses the necessary skills in:
The objective is that the student after the module possesses the necessary competences in:
For information see § 17.
|Name of exam||Sales Enablement|
|Type of exam|
Written examIndividual examination.
|Assessment||7-point grading scale|
|Type of grading||Internal examination|
|Criteria of assessment||The criteria of assessment are stated in the Examination Policies and Procedures|
|Danish title||Sales Enablement|
|Language of instruction||English|
|Location of the lecture||Campus Aalborg|
|Responsible for the module|
|Study Board||Study Board of Economics and Business Administration|
|Department||AAU Business School|
|Faculty||Faculty of Social Sciences and Humanities|