In this module the students will explore Real-time concrete problems within pricing, sales metrics and the marketing ecosystem of case companies. During the module the students will learn to methodologically and theoretically identify and analyse vital elements of modern business operations.
The students will gain insights into pricing and sales efficiency metrics and how they link to the perception of market value for buyers and sellers at the core of market exchanges.
The objective is that the student after the module possesses the necessary knowledge on:
The objective is that the student after the module possesses the necessary skills in:
The objective is that the student after the module possesses the necessary competences in:
For information see § 17.
|Name of exam||Pricing, Sales Efficiency|
|Type of exam|
Oral exam based on a projectGroup examination with max. 4 students. The student may also choose to write the project alone.
|Assessment||7-point grading scale|
|Type of grading||Internal examination|
|Criteria of assessment||The criteria of assessment are stated in the Examination Policies and Procedures|
|Danish title||Pris og salgseffektivitet|
|Language of instruction||English|
|Location of the lecture||Campus Aalborg|
|Responsible for the module|
|Study Board||Study Board of Economics and Business Administration|
|Department||AAU Business School|
|Faculty||Faculty of Social Sciences and Humanities|