International sales and negotiations will introduce the students to business negotiation fundamentals and enable the students to understand different theories of negotiations for marketing and sales contexts.
The ability to negotiate with customers and partners is essential to business, and understanding how to plan and execute a negotiation process is a key competency.
This module will introduce negotiation techniques and strategies to plan and engage in negotiations as part of sales and marketing processes.
The objective is that the student after the module possesses the necessary knowledge on:
The objective is that the student after the module possesses the necessary skills in:
The objective is that the student after the module possesses the necessary competences in:
For information see § 17.
|Name of exam||International Sales and Negotiations|
|Type of exam|
Oral examGroup examination with max. 4 students.
|Type of grading||Internal examination|
|Criteria of assessment||The criteria of assessment are stated in the Examination Policies and Procedures|
|Danish title||International forhandling og salg|
|Language of instruction||English|
|Location of the lecture||Campus Aalborg|
|Responsible for the module|
|Study Board||Study Board of Economics and Business Administration|
|Department||AAU Business School|
|Faculty||Faculty of Social Sciences and Humanities|