In this module the student will complete collaborative process with a Danish or foreign organisation. This allows students to gain minimum 12 weeks of valuable work experience while studying. During the collaborative process, students will work on completing specific tasks related to marketing (e.g. conducting analyses, preparing a specific marketing strategy), while working on identifying, exploring, analysing and reflecting on a marketing-related problem of their choice.
The purpose of this module is to allow the student to acquire practical experience through working in an organisation and bring their knowledge into play by trying out their theoretical and methodological competences in practice. The business cooporation will result in a written report, where the student explicates the knowledge, skills, and competencies acquired during the internship. A supervisor will be assigned to the student.
The objective is that the student after the module possesses the necessary knowledge on:
The objective is that the student after the module possesses the necessary skills in:
The objective is that the student after the module possesses the necessary competences in:
For information see §17.
Total workload on minimum 12 weeks.
|Name of exam||Business Cooperation|
|Type of exam|
Oral exam based on a projectGroup examination with max. 4 students. The student may also choose to write the project alone.
|Type of grading||Internal examination|
|Criteria of assessment||The criteria of assessment are stated in the Examination Policies and Procedures|
|Language of instruction||English|
|Location of the lecture||Campus Aalborg|
|Responsible for the module|
|Study Board||Study Board of Economics and Business Administration|
|Department||AAU Business School|
|Faculty||Faculty of Social Sciences and Humanities|