Today, in an increasingly interdependent world where barriers to trade and international exchange is constantly diminishing, an increasing number of both large and small organizations are engaged in marketing and sales activities that crosses national border.
This module will provide the student with theoretical and practical insights into major issues of cross-cultural marketing and selling. Insights gained in this module will help the student understand key cross-cultural challenges and identify possible ways of dealing with such challenges in the context of marketing and selling.
The objective is that the student after the module possesses the necessary knowledge on:
The objective is that the student after the module possesses the necessary skills in:
The objective is that the student after the module possesses the necessary competences in:
The module topics will be deliverd online.
|Name of exam||Cross-cultural Marketing and Selling|
|Type of exam|
Written examIndividual examination.
|Assessment||7-point grading scale|
|Type of grading||Internal examination|
|Criteria of assessment||The criteria of assessment are stated in the Examination Policies and Procedures|
|Danish title||Tværkulturelt markedsføring og salgsarbejde|
|Language of instruction||English|
|Responsible for the module|
|Study Board||Study Board of Economics and Business Administration|
|Department||AAU Business School|
|Faculty||Faculty of Social Sciences and Humanities|