In this module, the student will individually or in groups select an authentic problem of their choice related to customer behaviour, customer value and/or sales management that they wish to examine in detail and write a project report.
The purpose of the module is to provide students with the opportunity to put the theoretical knowledge from previous modules into practice.
The objective is that the student after the module possesses the necessary knowledge on:
The objective is that the student after the module possesses the necessary skills in:
The objective is that the student after the module possesses the necessary competences in:
For information see § 17.
|Name of exam||Foundations of Marketing, Value Creation and Sales Management|
|Type of exam|
Oral exam based on a projectGroup examination with max. 6 students.
|Assessment||7-point grading scale|
|Type of grading||External examination|
|Criteria of assessment||The criteria of assessment are stated in the Examination Policies and Procedures|
|Danish title||Grundlaget for marketing, værdiskabelse og salgsledelse|
|Language of instruction||English|
|Location of the lecture||Campus Aalborg|
|Responsible for the module|
|Study Board||Study Board of Economics and Business Administration|
|Department||AAU Business School|
|Faculty||Faculty of Social Sciences and Humanities|